INSIGHT: Why the Royal Family Would Never Sign a Sports Betting Deal Like This One

A royal correspondent contrasts palace discipline with Sydney Sweeneys headline grabbing campaign

Why the Royal Family Would Never Sign a Sports Betting Deal Like This One

It is worth pausing, amid the noise around Sydney Sweeneys Novig advert, to appreciate just how differently the Firm handles endorsement risk. No working royal has ever, nor will ever, appear draped in sporting equipment for a betting platform, and that restraint is precisely why the story has landed on royal desks as gossip rather than crisis.

Palace communications teams reportedly view the campaign as a useful cautionary tale for younger family members, filed somewhere between amusing and instructive.

Full story at The London Prats coverage. More royal reporting at Isla Campbell on The London Prat.